Designing Crypto Products for the Millions
This week the Coinbase app hit the #1 spot on the App Store, and former PayPal CEO and current Facebook Messenger chief David Marcus joined its Board of Directors. It’s been a big week for the leading crypto exchange.
There’s only one problem: too much consumer demand.
Coinbase has been the primary gateway for millions of mainstream users into cryptocurrency. That’s a lot of responsibility, and the growing pains have been evident (particularly during peak-demand).
To help, an elegant new exchange launched on Product Hunt yesterday. CoinFalcon lets you buy and sell Bitcoin, Ethereum, and Litecoin with the same ease of use as Coinbase.
“CoinFalcon is one of the coolest UI to enter the crypto-world” — Jean
“UX designer here, and this product looks fantastic” — Callen
CoinFalcon also trades IOTA, breaking the fast food comparison between Coinbase’s BTC, ETH, and LTC offerings. 🍟💰
📈 Mainstream Crypto
Bitcoin, Ethereum, Litecoin, CryptoKitties, Blockchain, these things can be confusing for anyone to interpret, let alone the 100k new crypto entrants Coinbase is on-boarding every single day. Bringing crypto to the mainstream is what Coinbase Co-Founder and CEO Brian Armstrong views as the company’s biggest risk and and responsibility:
“The biggest risk is that we don’t make something a billion people want (and can understand + get value from). Digital currency is still way too complicated to use. Our goal with Coinbase is to go even farther on this spectrum. It should be as easy to use as Gmail, a smart phone, or ideally the telephone.” — Brian Armstrong, on Product Hunt LIVE
For crypto to grow into the mainstream audience, an elegant ease of use is just the table stakes. It can’t all fall on Coinbase.
We have increased the size of our support team by 640% and launched phone support in September. We have also invested heavily in our infrastructure and have increased the number of transactions we are processing during peak hours by over 40x. — Brian Armstrong, in “Please invest responsibly”
Read the rest of it, it’s is an important message.
🎩 Elegant Crypto Products
Exchanges: Coinbase & CoinFalcon (check out Kraken for comparison)
Products: Earn.com is a joy to use, and lets you earn money for replying to your emails and answering questions.
Price Trackers: CryptoLadder, BitWorth, and Coindex.
Dashboard: CryptoMoney
Hardware Wallet: Ledger Nano S is one of the best.
P.S. An early bitcoin investor just launched The Pineapple Fund and donated $86 million of bitcoins to charity. 🍍💸❤️
